Promoting Our Mid-Peninsula Properties Sally J Lau Coldwell Banker, Woodside |
Email: Sally J Lau
CA Dre# 00899137 |
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Information for Sellers
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| 1. Selecting an Agent.
First of all, look for an agent you trust, with whom you're compatible, one who fully understands your needs and will perform his fiduciary responsibility on your behalf. You want an experienced agent who will give you a solid, thorough marketing plan, and who is able to devote the necessary time and personal attention needed for the successful marketing of your property - one who will not cut corners with regard to expenditures of time or marketing costs. 2. Paying Attention to Company Differences. Larger real estate companies have better internal networking, a larger market share, vast educational and technical resources. Their advertising is more varied, more comprehensive, more widely read and distributed. Their web sites are more regulated and receive considerably more action and "hits" from prospective homebuyers. 3. Understanding Commission Distribution. Commissions in this area are the responsibility of the seller and are typically 5 percent with 2.5 percent directed to the buying side and 2.5 percent to the selling side. Commissions might be adjusted for varying reasons, such as vacant land listings, for remote locations, to encourage competition, and so on. Most strong companies with staff and legal support for their agents and clients, discourage commission negotiation due to marketing costs and competition. It is more important for a seller to keep in mind that his agent is to not merely sell the property, but to establish a situation bringing in the highest possible price thus gaining the best possible net result (unless privacy or expediency is the priority). Sellers might also note that many of the advertising costs are the responsibility of the agent, not his company. 4. Property Preparation. Enough time should be allowed for getting the property into showing condition or, if needed, staged by a professional. A pest report is usually provided by the seller as is a physical condition report. These inspections are usually scheduled and overseen by the agent. Photographs need to be taken, brochures prepared, advertising arranged. 5. Recommended Improvements. The five most highly rated improvements to a home are generally considered to be (1) remodeled or upgraded kitchen that opens to a family room (2) remodeled master suite (4) roof repair or replacement (5) furnace repair or replacement (6) attention to exterior appeal including landscaping as first impressions are critical. Typically most buyers are more highly motivated to purchase properties they can move into without initial remodeling obstacles. 6. Professional Staging. In our rapidly paced market, many sellers elect to have their properties professionally cleaned and staged. Valuables and personal items are removed, a more spare or minimalist look is sought, allowing buyers to more easily see the details of the residence and to visually insert their own belongings. Staging can be minimal with just a few recommendations effected, or comprehensive, with a home being completely repainted, carpeted, furnished and landscaped. |
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E-mail: Sally J Lau
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